Celebrating the unique and often underrepresented way of viewing the world, Women’s Work’s latest exhibition, In(visible), comes exclusively to Tāmaki Makaurau (Auckland), opening on 7th March 2025 at The Tuesday Club.
Featuring over 40 thought-provoking images, a slew of workshops, artist talks, and panel discussions on the need for sharp, diverse, and original work, In(visible) is a collaboration of over 35 professional female and non-binary photographers working hard to increase representation across the industry.
Now in its fifth year, Sacha Stejko, an award-winning photographer renowned for her insightful and evocative portraits of her subjects, says this year’s theme highlights many of the shifts happening in the industry right now.
“There’s a shift toward making the invisible visible—whether that’s amplifying female voices, or showcasing diverse perspectives. For so long, certain voices and stories have been left out of the frame, but now, more photographers are striving to bring those stories to the forefront. Just as the theme suggests, we’re witnessing a growing push to make the unseen visible, whether it’s through representation, inclusivity, or simply shifting the lens to capture what’s been overlooked.”
Victoria Baldwin, a photographer and director specialising in food, beverage, and lifestyle imagery, and one of the founders of Women’s Work, echoes this sentiment:
“When I founded Women’s Work in 2019, less than 15% of ads in Aotearoa were shot by women. Today, that number is growing, and we are seeing a tangible shift in the industry. This exhibition serves as both a celebration of progress and a call for continued action to ensure fair representation in photography.”
While improvements in diversity have been made across the industry, recent data indicates that less than 25 per cent of commercial photographers represented by 70 of the world’s leading agencies are female or non-binary.
Michelle Hyslop, an Auckland-based photographer, says: “Being noticed by creative decision-makers is a key challenge for female and non-binary photographers. I’m actively exploring how I can better showcase my work and connect with the right people.”
“This exhibition will highlight some of the more unnerving realities within our industry—including A.I., which offers some wonderful shortcuts but is also quietly eroding some of the roles that make our photographic work unique and human,” she adds.
Alongside striking imagery, In(visible) will feature artist talks, panel discussions, and a hands-on photography workshop supported by Sony, offering an engaging look at the evolving industry.
Women’s Work is proudly supported by Sony, Ogilvy, Image Driven Content, The Tuesday Club and the AIPA.
